We get it, video marketing is expensive, but oodles of market research prove that it is the right marketing strategy for you to make in 2019.
the power of the story telling & emotional impact ROI Examples
Stories are 22 times more memorable than facts. (American Marketing Association, 2018)
70% of what we learn is consumed through storytelling. (Content Marketing Institute, 2015)
Intuit earned a 17 percent bump in brand awareness and a 27 percent increase in brand favorability, all because of telling a great story. (Entrepreneur, 2018)
Baked NYC experienced 40% increase in sales, 68% increase in leads, 30% decrease in cost per lead compared to their previous campaigns. (Our Social Times)
Eagle Ranch Academy experienced a no video to video jump: 75% increase in conversion and leads; 40% decrease in Cost Per Lead; Click to Conversion increased 70.87%; 20% improvement in bounce rate. (Marketing Hy)
Norfolk Southern saw a 11.04% increase in revenue in one quarter due to their story-based video advertisement, Keep the Lights On.
G&E saw a 6.54% increase in revenue in one quarter due to their story-based video advertisement, Thank You Mom.
why people like you love video
After watching a video, 64% of users are more likely to buy a product online. (Forbes, 2017)
Product videos can increase purchases by 144%. (Neil Patel, 2017)
Almost 50% of Internet users look for videos related to a product or service before visiting a store. (Google, 2016)
Using videos on landing pages will increase conversions by 86%.(Wordstream, 2018)
Video in an email will increase click-through rates by 200 to 300% (Hubspot, 2018)
47% of buyers view at least 3 to 5 pieces of content before deciding to speak with a sales rep. (Demand Gen Report, 2016)
Video content is 50 times more likely to drive organic search results than plain text. (Omnicore, 2018)
Video will represent 82% of all IP traffic in 2021. (Business Insider, 2017)
Businesses publish video 33 videos a month, on average (Vidyard, 2018)
Want to accelerate your business’ growth?
Ideal video length:
Business to Business (B2B) videos averaged 9 minutes long. (Vidyard, 2018)
15 second minimum video length is ideal across the board. (Vidyard, 2018)
LinkedIn and Facebook maximum ideal length is 2 minutes. (Vidyard, 2018)
Twitter and Instagram maximum ideal length is 30 and 60 seconds, respectively. (Vidyard, 2018)
Ideal Video Length Per Social Media Platform
The average user per platform
79% of people online use Facebook. (Pew Research Center, 2016)
Most Instagram users worldwide is 18-24, followed by 25-34-year-olds. (Statitsa, 2018)
45% of women and 17% of men on the Internet have Pinterest accounts. (Sprout Social, 2016)
52% of Snapchat users are under the age of 25. (Statista, 2016)